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The formula for the perfect CTO

When we think about a startup’s Chief Technology Officer (CTO), we imagine an entrepreneur sitting behind a stack of high-tech devices or programming algorithms. But the needs dictated by the entrepreneurial world have turned this role into much more than that.The...

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In the hands of a strong Chief Marketing Officer

The Chief Marketing Officer (CMO) is probably the most multi-skilled, versatile, and exposed figure found in a startup. Customer recruiter, communicator, PR person, community manager, campaign designer, results analyst, web design manager, brand builder and protector,...

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Drones: time and money-saving allies for insurance companies

Why would an expert risk climbing onto a roof to assess storm damage, if a camera drone can do an aerial inspection more quickly and comprehensively? This same reasoning can be applied to a number of insurers’ daily activities, and it is only a matter of time until...

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